No. 26-5, August 2017
Index
- Guest editorial
- The impact of corporate social responsibility on brand equity: consumer responses to two types of fit
- Assessing brand equity in the luxury wine market by exploiting tastemaker scores
- A comparison of brand equity strength across consumer segments and markets
- Brand awareness: revisiting an old metric for a new world
- Brand skill: linking brand functionality with consumer-based brand equity
- The contribution of a brand spokesperson’s voice to consumer-based brand equity
- The asymmetric effect of portfolio and image abstractness
- Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference