No. 28-6, September 2019
Index
- An introduction to the special issue on the past, present and future research on deliberate lookalikes
- Counterfeiting: conceptual issues and implications for branding
- Experience copycats: the Compostela case
- Users and non-users of counterfeits: motivations, emotional outcomes and neutralization processes
- Implicit and explicit identification of counterfeit brand logos based on logotype transposition
- Do product category and consumers’ motivations profiles matter regarding counterfeiting?