No. 28-6, September 2019

Full content is available for members only

Index

An introduction to the special issue on the past, present and future research on deliberate lookalikes
Counterfeiting: conceptual issues and implications for branding
Experience copycats: the Compostela case
Users and non-users of counterfeits: motivations, emotional outcomes and neutralization processes
Implicit and explicit identification of counterfeit brand logos based on logotype transposition
Do product category and consumers’ motivations profiles matter regarding counterfeiting?