No. 14-1, January 2005
Index
- Brand trust and brand extension acceptance: the relationship
- Universal appeals with local specifications
- Tactical launch decisions: influence on innovation success/failure
- Countering negative country‐of‐origin with low prices: a conjoint study in Vietnam
- Brand power revisited: measuring brand equity in cyber‐space
- Loyalty to price tiers in purchases of bottled wine
- Dynamics of price sensitivity among mobile service customers