No. 14-5, August 2005
Index
- Online consumer communities and their value to new product developers
- Effective marketing of small brands: niche positions, attribute loyalty and direct marketing
- Customer and brand manager perspectives on brand relationships: a conceptual framework
- Brand sickness and health following major product withdrawals
- When Hershey met Betty: love, lust and co‐branding
- Are hypermarket prices different from discount store prices?
- Memory distortion and consumer price knowledge