No. 15-3, April 2006
Index
- A framework for brand revitalization through an upscale line extension
- Line Logic™ on the bow tie
- Does the tail wag the dog? Brand personality in brand alliance evaluation
- Consumer confusion in the Chinese personal computer market
- The new product development process: let the voice of the salesperson be heard
- How are prices set? An exploratory investigation in the Greek services sector
- Demand restrictions in price‐based decisions: managers versus consumers