No. 15-7, December 2006
Index
- Young consumers and perception of brands in Hong Kong: a qualitative study
- Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience
- Is more information technology better for new product development?
- An empirical examination of brand loyalty
- Consumer price knowledge in Turkey – before and after the changeover of the national currency
- Message framing effects on price discounting
- Universities: a prime example of branding going wrong
- New product introduction at TyRx Pharma, Inc.