No. 16-4, July 2007
Index
- Profiting from mega‐trends
- Putting the “brand” back into store brands: an exploratory examination of store brands and brand personality
- The time factor in re‐branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities
- Gray marketing and its impacts on brand equity
- Logical brand management in a dynamic context of growth and innovation
- Antecedents to consumer reference price orientation: an exploratory investigation
- A study of time limited price promotions
- The case of “difficult” brands
- The innovation challenge at Durable Surface Corporation