No. 16-6, September 2007
Index
- Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan
- Message framing strategies for new and mature products
- Developing a stakeholder analysis to aid bio‐based product innovation
- Understanding price premium for grocery products: a conceptual model of customer‐based brand equity
- Asymmetric quality‐tier competition: an alternative explanation
- Late bidding and the auction price: evidence from eBay
- Branded generations: baby boomers moving into the seniors market
- Selection as a new product development process: the case of Vertical Branding, Inc.