No. 17-3, May 2008
Index
- The impact of culture on brand perceptions: a six‐nation study
- Branded food spokescharacters: consumers' contributions to the narrative of commerce
- Risk aversion and brand loyalty: the mediating role of brand trust and brand affect
- Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan
- The link between offline brand attributes and corporate brand image in bookstores
- Customers' purchase intentions as a reflection of price perception
- Consumer use of the price‐quality cue in financial services