No. 17-5, August 2008
Index
- Investigating antecedents and consequences of brand identification
- Global brand equity model: combining customer‐based with product‐market outcome approaches
- The dirt on bikes: an illustration of CART models for brand differentiation
- Causal path modeling of grocery shopping in hypermarkets
- Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status
- Price fairness
- The effect of buyer's gender, risk‐proneness, and time remaining in an internet auction on the decision to bid or buy‐it‐now