No. 17-7, October 2008
Index
- Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
- Strategic megabrand management: does global uncertainty affect brands? A post‐9/11 US/non‐US comparison of the 100 biggest brands
- Derivative beliefs and evaluations
- Customer satisfaction in the first and second moments of truth
- Price bundling and framing strategies for complementary products
- Price knowledge structures relating to grocery products
- Fair price: research outside marketing