No. 18-1, February 2009
Index
- Consumer centered “brand value” of foods: drivers and segmentation
- Changing affective content in brand and product attributes
- Impulse purchases of new products: an empirical analysis
- A step‐by‐step process to build valued brands
- Examination of satisfaction in cross‐product group settings
- A longitudinal study on Australian online DVD pricing
- Plaiting pricing into product categories and corporate objectives