No. 18-2, April 2009
Index
- Developing new corporate understanding of an existing product
- Do product variants appeal to different segments of buyers within a category?
- Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intention
- Brand leadership and product innovation as firm strategies in global food markets
- Adoption of electronic medical records: the role of network effects
- Niches at the edges: price‐value tradeoff, consumer behavior, and marketing strategy
- Brand‐name effects, segment differences, and product characteristics: an integrated model of the car market
- The product strategy for seasonal products
- Social enterprises as consumer products: the case of vehicles for change