No. 18-4, July 2009
Index
- Function and problems of brand name pharmaceuticals
- Corporate brand reputation and the adoption of innovations
- Perceptual categorization of private labels and national brands
- Measuring customer‐based brand equity: empirical evidence from the sportswear market in China
- A mixed method approach to understanding brand personality
- Does a brand have to be consistent?
- Issues in a down economy: blue oceans and new product development
- Could higher fees lead to lower prices?
- The moderating role of price consciousness on the effectiveness of price discounts and premium promotions