No. 19-3, June 2010
Index
- Brand equity's antecedent/consequence relationships in cross‐cultural settings
- The effect of brand extensions on product brand image
- Using the classic grounded theory approach to understand consumer purchase decision in relation to the first customized products
- Total customer engagement: designing and aligning key strategic elements to achieve growth
- Building brand community membership within organizations: a viable internal branding alternative?
- The identification of social norms of price discrimination on the internet
- How budget constraints impact consumers' response to discount presentation formats