No. 19-5, August 2010
Index
- Affect transfer in brand extensions: the role of expectancy and relevancy
- Consumers' intentions of buying own‐label premium food products
- Corporate social performance and financial‐based brand equity
- Uncovering the relationships between aspirations and luxury brand preference
- Brand new ventures? Insights on start‐ups' branding practices
- Perceived price fairness and price decay in the DVD market
- The two components of a fair price: social and personal