No. 19-6, September 2010
Index
- The value‐relevance of corporate reputation during the financial crisis
- Exploring the relationship between corporate, internal and employer branding
- Conceptualising the notion of corporate brand covenant
- Mapping the “roots” of the consumer's image‐in‐use of companies
- Architecture as brand: store design and brand identity
- Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through “green innovation”
- Who endorses whom? Meanings transfer in celebrity endorsement