No. 20-2, April 2011
Index
- Strategic brand association maps: developing brand insight
- Consumer response to gift promotions
- Is the polarization index a valid measure of loyalty for evaluating changes over time?
- Maximising sponsorship opportunities: a brand model approach
- The effect of country of origin on brand equity: an empirical study on generic drugs
- Marketing from the end of the earth: the dilemma of Puerto Nativo Lodge
- The consumer psychology of mail‐in rebates
- Structural and perceptual determinants of the price of online business education