No. 20-5, August 2011
Index
- A cross‐country study of signals of brand quality
- Characteristics‐based innovation adoption: scale and model validation
- Marketing high‐tech products in emerging markets: the differential impacts of country image and country‐of‐origin's image
- From commodity to brand: antecedents and outcomes of consumers' label perception
- Counterfeits and branded products: effects of counterfeit ownership
- Moving from service dominant to solution dominant brand innovation
- Construction of international brand portfolios: impact on local brands
- Focal and contextual components of price history as determinants of expected price
- Determinants of prices in an online marketplace