No. 22-2, April 2013
Index
- Uncovering attribute‐based determinants of loyalty in cigarette brands
- An analysis of consumer reactions to green strategies
- Linking place, mega‐event and sponsorship evaluations
- Involvement moderates the effect of message framing on consumers' perceived monetary gain and product choice
- Building brands through brand alliances: combining warranty information with a brand ally
- Warranty implementation and evaluation: a global firm's case
- Reassessing retailers' usage of partially comparative pricing
- Optimal pricing for the growth of innovations with direct network externalities: an agent‐based approach