No. 24-4, July 2015
Index
- The Nobel Prize: the identity of a corporate heritage brand
- Brand tribalism and self-expressive brands: social influences and brand outcomes
- Product involvement, price perceptions, and brand loyalty
- Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity
- The coherence and congruence of convergence in consumer electronics
- Localising the packaging of foreign food brands: a case of Muslim consumers in Pakistan
- Social identity, collective self esteem and country reputation: the case of Pakistan
- The mediation effects of sticker shock