No. 25-7, November 2016
Index
- Editorial
- Nation branding for foreign direct investment: an Integrative review and directions for research and strategy
- How does corporate association influence consumer brand loyalty? Mediating role of brand identification
- Store equity and behavioral intentions: the moderating role of the retailer’s technology
- Brand marketing programs and consumer loyalty – evidence from mobile phone users in an emerging market
- Resale prices in franchising: insights from franchisee perspectives
- Effectiveness of measures assessing response to price information
- Determinants of extended warranty prices for consumer durables
- An unintended consequence of exaggerated maximum-discount tensile price claims
- How source of funds affects buyer’s judgments of price fairness and subsequent response
- Quantity consumer goods pricing: has yesterday’s surcharge become today’s discount?