No. 26-1, March 2017
Index
- Editorial
- The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
- Determinants and outcomes of brand hate
- Using the theory of planned behaviour to understand brand love
- Social network sites: early adopters’ personality and influence
- SME brand identity: its components, and performance effects
- I create, you create, we all create – for whom?
- The effects of expertise and brand schematicity on the perceived importance of choice criteria: a Bordeaux wine investigation
- The allure of the bottle as a package: an assessment of perceived effort in a packaging context