No. 3-4, December 1994
Index
- Do Unmentionable Products Still Exist?. An Empirical Investigation
- Faculty Internships:. A Means to Bridge the Academician/Practitioner Gap
- Branding Food Endorsement Programs:. The National Heart Foundation of Australia
- Patents: A Managerial Perspective
- Product Piracy:. The Problem that Will not Go Away
- Commentary: Marketing Research Pitfalls in Product Development