No. 7-3, June 1998
Index
- Brands: the asset definition and recognition test
- Young fashion leaders’ and followers’ attitudes toward American and imported apparel
- Designing products for variety and how to manage complexity
- Standardization vs globalization: a new perspective of brand strategies
- Asymmetric price competition and store vs national brand choice
- The Price Is Right...or is it? Demographic and category effects on consumer price knowledge