No. 7-6, December 1998
Index
- Are Australasian brands different?
- Competitive brand‐choice and store‐choice among Japanese consumers
- How advertising slogans can prime evaluations of brand extensions: further empirical results
- The importance of brand‐specific associations in brand extension: further empirical results
- Choosing between line extensions and second brands: the case of the Australian and New Zealand wine industries
- Brand association and memory decay effects of sponsorship:. the case of the Australian Formula One Grand Prix
- The promotional planning process and its impact on consumer franchise building: the case of fast‐moving goods companies in New Zealand
- The brand concept and Australian consumer behaviour texts: a review